Recently the discussion surrounding affordability in the housing market has captured the attention of everyone. Many builders are focusing on selling affordability while others have decided to take a step back on their marketing efforts in an attempt to wait it out. Despite the misconceptions, there are still buyers out there that are looking for homes—it’s just a matter of being proactive and reaching those buyers in a way that entices them. This emphasis on affordability is undoubtedly different from what we’ve seen throughout the past couple of years, but forward-thinking builders are embracing these challenges. New methods of digital marketing, affordability campaigns, and adapting to the demands of consumers can result in more success than ever before. The question is—how are you selling affordability?

Join us for a discussion with Chip Johnson as he discusses market challenges, new methods of digital marketing, affordability campaigns, and adapting to the ever-changing demands of home buyers.