Presented by Builder Designs President Chip Johnson along with Vice President Scott Smith and VP of Software Engineering Chris Scott. See how the latest technology in web apps can dramatically improve digital performance. Explore what Digital Experience Platforms are capable of and understand how this functionality works hand in hand with your website. Gain an understanding of web apps and how they differ from traditional websites. Learn how a DXP can simplify and coordinate your marketing efforts. See examples in action and learn how to fine tune conversion.