If you've been writing a blog because more blog posts = better SEO, you should stop now or implement a strategy. These days, your content needs to be designed for the user experience, not for Google. Google now cares about quality and what people think of your blog in the same way that homebuyers care more about how well your homes are built than how many homes you're building each year. Here are some quick tips for building a better blog strategy in 2015:   Try to meet a need your audience has. Instead of posting all the time about your homes, floor plans, and communities, try writing some blog posts about frequently asked questions homebuyers have, or something they might be interested in knowing, like home gardening tips or ideas for renovating your outdoor living space.   Make your content easy for people to find. Do a little research into topics people are searching for. Make it easy for your blog post to show up in a search result by titling it the way people search. Instead of calling your blog post "The Beauty of Outdoor Patios" try something more search-friendly, like "Outdoor Patio Ideas" or "Cost to Build an Outdoor Patio." Tip: Stay away from titling your blog post "How To..." We've heard this title is so overused, Google tries to steer users away from them. When you write a blog post, share it on Facebook and pay $5-$10 to boost it so more people will see it.   Design your post for user experience. Nobody wants to read a long block of text with no pictures. To keep people on your blog post longer, try breaking up the text into small paragraphs with pictures in between.   Understand the actual benefits of blogging and why you're doing it. If you're wanting to rank better in Google search results, there are many other things you could be doing that will have a bigger impact on your ranking than maintaining a blog. Understand that blogging can be good for driving traffic to your site (if it's easy to find, increasing brand awareness, and building links to your site (when people want to share your blog posts elsewhere). However, a blog is not a revenue-generator. Someone who is looking for outdoor patio ideas isn't going to read your blog and then decide to buy a house from you. Similarly, when you write about a floor plan or piece of inventory, know that when a homebuyer is searching for new homes, you would rather have your actual inventory page or floor plans page show up than a blog post. If your SEO is done well, your company blog will not be ranking better than a page of your website. We recommend you weigh the actual benefits of maintaining a blog and your expectations for the results. If you want links, brand awareness, and traffic, and you have the resources to devote time or money into implementing a blogging strategy, then a blog sounds like the right effort for you. If you're blogging with the hopes of ranking better on Google and no one is actually viewing your blog posts, you might want to focus your efforts and resources into another avenue that will help you achieve a better ranking.