If you're the #1 ranking home builder for your most important keyword phrase or phrases, first of all--congratulations. You're sitting right where every business owner dreams of being. It's likely at least half of all people who search for home builders in your area end up clicking on your site. This is probably bringing you a handful of leads each month, resulting in an acquisition cost of $0 per lead. It's a pretty nice place to be. You might be thinking you don't need any help with SEO, but you're wrong. The #1 ranking position on Google needs SEO more than anyone because it's the only position needing a purely defensive strategy. Spend any time in the SEO world and you'll see that things can change in an instant. One day you may be ranking #1, and then days later you might be down at #5 with no clue how you got there. This is when most companies begin seeking the help of an SEO professional, but they've already lost a lot of traction at this point. It's much easier to maintain a #1 ranking than regain one after it's been lost. SEO is like running in a race with no finish line. People who slow down once they get ahead will eventually end up getting passed by their competitors who are behind them steadily improving. Once you gain that position 1 ranking, your biggest competitor should become yourself. One way to ensure you keep commanding half of all clicks from your best search phrase is to partner with an SEO agency. These are going to be the people most closely connected with the changes happening within Google and the SEO industry overall. Week to week, month to month, they're going to know which strategies to stop and start so that your website can maintain that first place ranking. Another way to stay on top is to invest in your website ongoing. You should constantly be seeking out ways to one-up your own SEO strategy. If your new website design moved you up to #1, the last thing you want to do is sit back and ride the wave for six months while your competitor develops a new site that utilizes even newer technologies than your website did. Technology changes fast, and it's very possible that parts of your website will need updating within a year after launch. Don't think of website updates in terms of overhauls--take your SEO strategist's suggestions to your web developer on a regular basis and make tweaks necessary to remain the best of the best. Don't forget Builder Designs now offers Advanced SEO audits if you're looking for an in-depth checkup for your website and ranking opportunities.