Social media has become an integral part of life in today’s world, as popular platforms are used to share thoughts, photos, videos and ideas with friends, family and followers. Businesses have been capitalizing on social media for a few years now, but it’s difficult to keep up a consistent posting schedule, stay on top of trends and garner a dedicated following without an expert on your team. When homebuilders go all in on social media—and truly invest time and resources into the various platforms—they reap the benefits in a big way. 

With 54% of social media users researching products they’re interested in buying on their preferred platforms, elevating your brand’s social presence can make a difference in how you engage with buyers, boost your brand image and sell more homes. See how you can make Facebook, Tik Tok, Pinterest, Instagram, YouTube and LinkedIn work in your favor. 

Interact with existing and potential customers on a personal level   

Organic social media gives builders the opportunity to connect with their audience on a more personal, casual level. No matter how formal or informal your brand voice and tone typically is, social content has a way of feeling more laid-back and intimate. Not only can you gain a steady following of potential customers to teach them more about your homes, your process and your employees—you can also build rapport and cultivate a stronger relationship with current homeowners, thus leading to repeat or lifetime business. In fact, customers with an emotional relationship with a brand have a 306% higher lifetime value and are 71% more likely to recommend your brand to friends and family. 

Creating content that speaks to the right audience and sparks engagement with followers online can generate heightened interest in your brand and even build brand loyalty. Consider running a campaign where homeowners post photos of their home, share their experience or refer a friend online. 79% of people say that user-generated content on social media significantly impacts their purchasing decisions, so seeing existing customers sing your praises will bode well with buyers looking for a builder.    

Release need-to-know information quickly 

Staying connected with existing customers and potential ones via social media means you can disperse important information quickly and efficiently. Let your followers know about special promotions, announce new floor plans or communities and show off what’s trending in your design studio. Social media is also a great way to market your inventory of quick move-in homes, as people looking to move now are struggling to find available real estate in their budget. 

Keeping your website up-to-date isn’t hard when you have the right web partner, but your brand’s social media feeds can be updated much quicker and more frequently to keep your followers informed. 

Reach a wider audience than just your followers 

Another benefit to going all in on platforms is the opportunity to reach a wider audience of potential customers. Each platform boasts a specific algorithm, and there’s plenty of ways for people who don’t follow you to come across your content and become interested in your brand and products.  

When followers engage with your content online—whether it be a comment, like or share—it’s more likely that other users will see it. Social media helps builders reach users who are looking to buy a home in their area, but might not know they can afford new-construction. Or, they’re interested in new-construction but overwhelmed by the options and process. Users who aren’t planning to buy a home anytime soon may stumble upon a post that leaves a lasting impression, which can turn into a sale a few months or even a few years down the road. 

Watch your social media efforts pay off 

It’s never too late to invest in your brand—and going all in on social media is one of the best ways to do so. Social media platforms are free to join, and Builder Designs offers competitively-priced social media packages, alongside our suite of additional digital marketing solutions, to cater to the specific needs of your brand. Whether you’d like direction on strategy and want to do your posting in-house or need us to take the reins completely, our experienced social media strategists are eager to work with builders to create the right content for your market, your homes and your buyers. For more information, call Amber at (913) 393-3367 or email amber@builderdesigns.com.