While we have all heard about search engine optimization (SEO), do we fully understand what it is and how we should utilize it? Here’s everything you need to know about the basics SEO and how to gather all the essential ingredients to have a successful search engine optimization. 

Let’s break down what SEO is:

Search engine optimization has transformed into a complex series of activities that require the constant attention of a professional to be effective. That being said, it is still beneficial to know the very basics of SEO. 

SEO is the process of influencing a website’s online visibility in a search engine’s organic results. So what does this mean? It means, when you surf the world wide web by entering relevant search terms in a search engine, like Google or Bing, the search engine’s crawlers go on the hunt to find web pages that match your search terms. This is where the list of results that best matches the search appear at the top of the search engine results pages (SERPS).

If your site hasn’t been optimized, those search engine crawlers will crawl right past your web pages and, instead, give all the attention to another builder who has invested in ongoing SEO. It doesn’t matter if you offer award-winning floor plans in the top communities; if you don’t have the SEO to back it up, no one will know you exist. 

You might be asking yourself, “Well, how do I actively use SEO to benefit my company and get my site seen?” Good question! Download our free SEO guide to learn about all the SEO ingredients you can use to get your site known.