SEO has come a long way since its early days in the late 90s, but many home builders have yet to unlock the full extent of opportunities that SEO provides today. Keywords are the one thing SEO has always been known for, and few outside the industry understand SEO to be anything other than keywords and links, but in reality SEO today is so much more. Modern SEO functions as an arm of sales support in that it helps attract customers to your website and ensures their needs are met in ways that encourage conversions. An SEO strategist can research what homebuyers in your area are already looking for online and help you develop content that fully answers their needs, whether that be questions about the homebuilding process or simply looking for new homes in their area. There's a wealth of data available online today, and SEOs know how to interpret that data into something actionable for your business. Part of SEO involves studying the ways homebuyers interact with the content on your website to determine where they're getting hung up or where they'd like to see more information. Much of SEO today is about utilizing data to understand user needs. In doing so, we have the ability to help you not only meet the expectations of homebuyers on your website, but exceed them. Builders who find ways to surprise and delight homebuyers on their website will see their leads and appointments increase. Interested in SEO but don't know where to start? A site audit can be a great way to begin a relationship with an SEO strategist and lay a foundation of work that needs to be done on your site in order to attract and convert more customers. You can get started with SEO today from Builder Designs by filling out a request for an Advanced SEO Audit.