With all the changes in online technology that happened in 2015, it's more important than ever to anticipate the future of homebuilder web. As the millennial generation is beginning to comprise the majority of first-time and move-up homebuyers, it's necessary to rethink the way you're presenting your company online in order to stay relevant. Here is a list of the most vital things to consider in 2016 when it comes to your website and online marketing: 1) Your website MUST look and feel high-end. Unlike previous generations, millennials are bombarded with infinite choices. As a result, the demand for high quality is greater than it has ever been. An outdated website and low-quality photos are not going to cut it in 2016. If your site doesn't wow them, surely one of your competitors' sites will. 2) You need the ability to give homebuyers information NOW. With so much technology at their fingertips, millennials have come to expect instant gratification and will have no patience for submitting a contact form. The greatest asset to a homebuilder website in 2016 will be an Online Sales Counselor (OSC). With a call-to-action on every page, homebuyers should have instant access to your OSC through tap-to-call, tap-to-text, or online chat. If you can't give them instant information on homes for sale, they'll find someone who can. 3) Your website MUST be quick to navigate. Millennials are notorious for their short attention spans. With so many home builder sites competing for their attention in any given area, if your website has outdated navigation or slow load time, there's no question they will quickly move on to the next site. This is especially true on mobile devices--today, more and more builders are opting for a separate mobile design to create a better, faster user experience on mobile. It will not be enough to simply be "responsive" in the near future. 4) You HAVE to be engaging on social media. Now that so many brands are willing to maintain social media profiles and engage with their customers, millennials have come to expect to be able to interact online with the companies they do business with. No doubt that they will be looking for you on channels like Facebook and Instagram. If they can't find you, their perception of your brand's quality will instantly diminish. 5) You NEED to get personal. Millenials are champions of their own individuality. As a result, they desire a personalized experience at every turn. In order to stand out from your competition, you have to be more considerate of their needs, desires, and personalities than your competition. This means updating the copy of your website to speak directly to the homebuyer, featuring homeowner stories with photos or video instead of bland testimonials, and promoting any and all customization opportunities you offer. Additionally, you need to be available daily on social media responding to comments and reviews, answering messages, and "liking" positive interactions with your page. If you don't have the time to do this, hire someone who does. These channels will often be the first touchpoints between your brand and an interested homebuyer. If you leave them hanging out to dry, they will move on to someone who cares about them more.   This generation of homebuyer will define the future of the homebuilding industry. Pay attention to how much this demographic values a hands-on experience and authenticity. None of these strategies can be faked or half-baked. Those who take the time and investment to go all-in on a new online strategy in 2016 will dominate the homebuilding industry in years to come.