Why am I not showing up? This has to be the number one question we are asked by homebuilders all over the country. The answer comes down to two possible culprits: SEO and marketing. Here’s what we look for when we audit your site if you’d like to do a little self-diagnosis: Quality of Title Tags Each page on your site has (or should have) its own unique title tag. You can find this by hovering over the tab of the page or by right-clicking and selecting “view source.” It should be somewhere at the top of the source code looking something like this: If the title of every page is the same, you have bad SEO. If there are keywords related to your business but not where your business is located, you have bad SEO (unless you’re a national company like us). This is the first place Google looks for a user’s search phrase when it’s choosing which sites to display in the results. If someone searches “new homes in Olathe, KS” and that phrase does not appear in any of your title tags, that’s why you’re not showing up. Keywords Elsewhere on Site Google also looks for keywords in each page’s meta description, header, and copy. If a user who knows nothing about your company can’t come to the site and figure out every city and metro area you build in, that’s probably why you’re not showing up. Google Plus Having a Google Plus page (now Google My Business) for your main office and even your model home locations allows you to appear in yet another part of Google’s page 1, the Map Pack. When a local homebuyer is searching for new homes or homebuilders in the area, Google will display results that have a map pin above the regular search results. What this means is that even if your site is all the way down on page 3, your listing still has an opportunity to show up on page 1. Marketing If you’re solid on all the above things and still not showing up on page 1, your issue may just be that your market is too competitive and you need to invest a little more in buying visibility for the website. Google Adwords is a great place to start, since these ads are keyword-driven and show up on search results pages. Other than that, social media is a great place to pay for advertising to get more traffic to the site, which will eventually give you a little boost in SEO as well.