Digital marketing firm exclusively for homebuilders offers website packages to members.

OLATHE, KS—June 19, 2018—According to Zillow Group, 76 percent of new construction homebuyers are using an online resource in their home search, and so [BH1] builders need to maximize the impact of their digital footprint. Zillow Group recently launched the Zillow Group Advantage Program to provide Zillow Group [BH2] builder customers access to select vendors’ curated offerings at pre-negotiated rates [BH3] that will help them achieve this goal. The program features partners that span a full spectrum of builder products and services across web development, content, CRM, and reviews, and Builder Designs has been selected as a program partner.

The new program is intended to help Zillow Group builder customers improve their listings so they can gain a competitive advantage with their online presence. The benefits are available exclusively to builder customers of the Promoted Communities and Promoted Homes listing products.

“With the Zillow Group Advantage Program, we are able to provide builders access to services that will better their listings and, ultimately, help them stand out from their greatest competition: resale homes,” explains Lucy Wolhtman, Zillow Group Vice President, Sales-New Construction.

Builder Designs, a digital marketing firm that focuses solely on homebuilders, is one of 12 partners in the program. The Kansas-based agency, which has built a community of more than 400 builder clients since its inception in 2008, is offering Zillow Group builder customers that are not already current Builder Designs’ customers three website development packages to provide different levels of site creation, depending on the builder’s needs and goals.

“With homebuyers narrowing down their choices based on online searches, builders can’t afford to minimize the importance of their website and online marketing efforts that are written, designed and engineered to make a powerful impression,” says Matt Riley, Vice President of Marketing and Sales for Builder Designs. 

“Builders have unique challenges and we’re tuned into their particular marketing needs,” says the company’s founder and president, Chip Johnson. “Right from the start, I knew that I wanted to give our customers the specialized knowledge that would benefit them most.”

“We don’t just help you understand the leads you’re getting, but also target the ones you’re missing. That requires a website that’s dynamic and a team that’s agile,” says Riley, “and being part of Zillow Group Advantage Program allows us to push that potential to marketing-driven builders.”

For more information on Builder Designs, visit www.builderdesigns.com or contact Amber Johnson, at 913-393-3367.

About Builder Designs

Founded in 2008, Builder Designs is a full-service digital marketing firm that exclusively services the homebuilding industry. The company provides website development, search engine optimization, social media, interactive tools (plat maps, floor plans), text marketing, mobile app development for real estate agents, email campaigns, and AdWords marketing. Their user-friendly platform, Builder Cloud, enables builders to manage every aspect of their online marketing tools from a single dashboard. For more information about Builder Designs, visit www.builderdesigns.com or contact Amber Johnson, at 913-393-3367.