Picture your website and all the different elements that made it the powerful sales tool it is today. The custom features you chose, the look and feel that helped to elevate your brand identity and the final touches that made it easy for homebuyers to find just what they are looking for. 

The Builder Designs team works in a similar way with each member offering their own expertise to bring your website to life. Below we will examine the anatomy of a web team from the designers to the programmers and project managers overseeing the whole process. 

The Eyes: Designers

These are the artists that help capture your vision through stunning layouts and clever use of space to illustrate your company’s identity. In most cases, they work with you to plan out the look and feel of your site from the start. They also bring specific expertise in user experience that ensures your website functions smoothly for each visitor. 

The designers can also help you to refresh your brand with new logos, color schemes and images. Cohesive digital and print materials help to establish your reputation within the community and add some professionalism to your work from letterheads to closing folders. 

The Heart: Copywriters

The copywriters are the ones bringing meaning to the words on each page. Through conversations with them, you will work to establish a voice that reflects your values and gives buyers a deeper understanding of your company. Copywriters help with everything from community descriptions and floor plans to “About Us” pages depending on your needs. 

The Spine: Search Engine Optimizers

The SEO professionals bring structure to the site offering insight on keywords that will help you rank higher than the competition. They work closely with the copywriters to outline content and then work with the developers to set standards for page structure as well. They will do research on their own before starting on your website, but will also ask your input on keywords you want to target and competitors we should keep an eye on.

Working solely within the homebuilder vertical, the SEO team here has a deep understanding of how people are searching and how to cater best to them.  

The Hands: Account Managers & Project Manager

The account managers are your day-to-day contacts that are in charge of your website. They will lead most of your calls and checkins and serve as a sort of funnel for the rest of the team. As the timeline progresses, they help to transfer data and details from your old website and load new content as it’s approved. 

The project manager oversees this work -- and the rest of the team -- to keep everyone on task and on deadline. They will lead your kickoff call and offer support throughout development.

The Legs: Developers

Just like your legs, the developers are the ones that get you moving. They take the early wireframes you worked on with the designers and start plugging away to bring those plans to life. Whether you choose a custom site or template, the designers will work to make it a high-performing instrument that drives conversions. 

Now that you know a little more about what we do, give us a call at (913) 393-3367 and get started building a website that works for you.