With the popularity of image driven sites like Houzz and Pinterest, good photos are crucial to a builder’s online strategy. The expectations of home photography have gone up in recent years because of this and potential buyers are much more likely to notice bad photography than ever before. A new home purchase is one of the most costly, emotional purchases individuals will ever make. Homebuyers imagine living in their new space, and without decent photos, it’s impossible for them to experience this important step in the home buying process. We’ve gathered the best home photography tips to ensure your photos will captivate your potential buyers. Hire a professional. As a home builder, photography is not something you should consider as a DIY option. You can’t expect someone to consider investing in a $250,000 home after seeing photos taken on an iPhone. The cost of hiring a photographer is minimal compared to its return on investment.   Stage the home. Homebuyers want to envision what rooms will be used for in their home and how their furniture will fit in. It’s difficult to imagine this with photos of empty rooms. Renting neutral furnishings will allow homebuyers to see the space being used for its intended purpose.   Shoot in natural light. When hiring a professional, most will insist on shooting on a bright day. Natural light will help the home seem airy, bright, and clean.     Choose the right perspective. Your photographer should take photos from several different angles in each room. Make sure you include photos on your site that feature the best angles and show off the home well. For instance, a photo that’s half ceiling is not a good candidate to display on your website.   In general, we see better results in online marketing efforts when high quality, thoughtful photos are used. If you need help with formatting photos for your website, send us a note!